Just a quick one from me today. I noticed this article and thought it was interesting, because a lot of people who invest in video make a number of similar mistakes. I won’t bang on about it, but it’s worth a read if you produce creative material that you want others, or even the media to use.
Having all of the gear is great, but if you don’t know how to build the right message, and be creative in your approach then it’s simply a waste of time, effort and money, and we all know how valuable those things are.
We work with clients everyday who tell us about a million ideas they have and want to do, and often we have to pull them back a little and say, that’s great, but why not do a few of the best ideas, because they will have some good ones in there, and do them well. Find your style, get your ducks in a row, build your confidence and experience and then go from there. You don’t have to spend thousands on the latest kit, employ some hipster marketer straight out of University, keep it simple, assess what others are successfully in other areas and apply it to your business.
Most importantly, if you do have the budget to buy a £4000 camera, chances are the money would have been better spent on hiring a team to help you produce your videos, who know how to bring your ideas to life. Oh yeah that’s us 
Hope you enjoy…
Kayne
