There is a big debate taking place at the moment, and it’s actually been going on for a long time. What is the future of content on the internet? Is it automated pre-scheduled content aggregated by algorithms and intelligent bots, or is it genuine content from a committed marketer, or entrepreneur? I for one think both have their place… Things that I think can be automated such as tweets, and updates, throw backs to old content to refresh it again, then that stuff is fine. The same goes for automated response in forums and help platforms. But the true thought leadership has to come from a human and be carried out by a human, it’s pretty simple, as far as i’m concerned.
Have a read of this debate on chief content officer magazine and see what you think. There is a link in the first paragraph that will take you to the other side of the story. I recommend reading both.
A version of this article appeared in the June 2015 Chief Content Officer magazine in an exploration of the debate between machined and handcrafted content. The questions were supplied by Clare McDermott, CCO’s managing editor. My argument for handcrafted content is in these answers below. Want to hear the machined-content side? Read Ann Rockley’s response at our Intelligent Content blog.
Source: The Future of Content Creation Requires Humans Not Robots
Enjoy
Kayne
