Project description:
The Professional Publishers Association wanted to increase their online video presence to enable increase the profile of their centenary year and launch of their brand new publication. The brief involved interviewing some of the key figures within the industry attending the event, capturing the essence of what makes the PPA such an important body supporting the industry, and to provide a launch platform for the new print magazine. Below is the resulting video that was subsequently used as part of their online marketing campaign on both their website and YouTube.
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