Invoice insurance company start-up CVRD’s founders, Flemming and Tanguy, commissioned Tickle Media to develop their new brand. To achieve this, we carried out SWOT and USP analysis, extensive market research and naming workshops. Once a company name was concretised we started branding by designing a new logo and picking the company colours. We also supplemented the company’s directive by developing a tone and voice that was reflective of CVRD’s objective. With the brand’s guidelines set out we then designed their business cards.