What is Digital Marketing?

Digital marketing is an umbrella term for all of your online marketing efforts. Businesses leverage digital channels such as Google search, social media, email, and their websites to connect with their current and prospective customers.

How is Digital Marketing being used?

This may seem like a pretty obvious question but if I were to ask you, define how Digital Marketing is used to me? It would be difficult because it’s such a broad statement we know what it is but then there are the additional assets and tactics that come under Digital Marketing.

So the assets will be your Website, Blog Posts, Social Media Channels, Online Brochures, Branding Assets, (logos, fonts, etc.), Interactive Tools, and Infographics. Then there’s the tactics Content Marketing, Inbound Marketing, Social Media Marketing, SEO, Email Marketing, Online PR and much more.

Here are 3 examples of tactics company’s can use to market their business…


Also known as search engine optimization this helps you get ranked so by getting higher in a search engine it means you are increasing the amount of organic traffic that your website receives.

Social Media Marketing

So by this I mean promoting your brand and content through social media channels such as Instagram, Facebook and Twitter to help increase brand awareness and generate leads to your business.

Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website. (Check out these 15 successful email-marketing campaigns for inspiration.)

So, it’s not just about knowing what Digital Marketing is, it’s all of the assets which are key to creating the Digital Marketing business you want. Not only does it make it easier to find clients but also it’s easier for your current clients. The tactics I have mentioned and there are many more out there explain how a Digital Marketing business would use tactics to market the company.