Ways to Utilize Video for Your Business

Are you struggling to make your blogs stand out? Are your webinars lacking appeal, or your social content not engaging as such?

In today’s digital age we are seeing more and more individuals excel through the use of social video content. In fact, according to HubSpot more than 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017.
-(SOURCE HubSpot) https://blog.hubspot.com/marketing/visual-content-marketing-strategy

Want to join the video revolution?

Here are our 4 easy steps…

Step 1: Vlogs

It comes as no surprise that video is more engaging than still images. Not only does video allow your audience to get a better understanding of your business, but it also offers the sort of familiarisation that you can only get from putting a voice to a brand. There are many ways in which to use video as a promotion device – however one of the most common is tutorials. Many companies like Photoshop, Instagram and even Facebook have begun tutorials on how to use their tools to the best of their effect.

Step 2: Videos for Your Webinar

Many companies have now started to make promotional videos to promote their webinars through social media channels such as, LinkedIn and Twitter using key hashtags for people to retweet and share. Making a short video, could be anything from having the broadcaster talk about how many webinars they have done so far, to giving them a bit of background knowledge on who you are and how you got started. This gives the audience an opportunity to meet you the presenter and start building a familiarity with your voice.

Step 3: Social Media Videos

Social content videos are a great way to keep your audience up-to-date with what your company is doing. However, more importantly, great video social content can act as a draw to prospective clients. It can enable you to show the ins and outs of your company processes, the way in which your company works and it can also clue them into what your company does. In short, it allows you to really express your company voice and status quo.

Step 4: Client feedback videos

Many companies have begun using video as way of communicating with clients. Some use it as a way of keeping meeting minutes accurate, some use it as a way of showing their clients the progress on their project, or even as a way of giving and receiving feedback.

What are your views on video now? Hopefully after reading this you can see the benefits to utilizing video for your business.